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Who You Serve & What You Do
Lead with clarity & speak directly to them
Insert details from who are you + who do you serve + how do you serve them (and maybe a little bit of why if there’s room).
Why Should they listen?
Insert details from where they are now and where they want to be.
Who are you (now)?
Introduce yourself and your product/services to your audience? What does your day-to-day life look like? What do you want to be known for? Why?
Who do you want to be (future)?
What are you working towards? What are the big dreams for your business and what inspires you? How do you want to inspire your customers?
Describe the Transformation
Insert details from the transformation of your product/service. What was your most significant transformation? What triggered that transformation? What was the turning point?
What in life led you to this work?
Quick 1-2 sentence responses work best here. Something super simple that cements your authority in your industry.
What past achievements or failures have changed your business?
Quick 1-2 sentence responses work best here. Something super simple that cements your authority in your industry.
If you could tell your audience one thing, what would it be?
Quick 1-2 sentence responses work best here. Something super simple that cements your authority in your industry.
Enter: You, the official intro
Insert details from who you are now, the light stuff, the problem you solve, your passion, etc.
Where are your customers now?
What are they struggling with? What problem are they having in their daily life that your service/product can help them with? Keep this around 3 sentences but make them super powerful!
Where do they want to be?
What will they feel once they have your product/service? How is their day-to-day life better? Keep this around 3 sentences but make them super powerful!
What Others Are Saying
“Aliquam elit nunc, condimentum ac justo non, dictum pharetra ex. Ut nec urna vel risus pulvinar rutrum. Phasellus tempor et felis vitae ultrices. Praesent fermentum mi id quam lobortis, nec scelerisque nibh varius. Phasellus vitae turpis sit amet ipsum facilisis pharetra non sed leo. Praesent malesuada eros eu vehicula fermentum. Quisque tristique porta faucibus. Duis volutpat scelerisque ante, at consequat ante feugiat ut.”
Main Call to Action Title
Description of the call to action. Why should they do what you are asking of them?